PEDESTRIANS were today told they could cut exposure to toxic fumes by 65 per cent by avoiding Euston Road.
A back-street route linking Euston and St Pancras stations was unveiled to encourage people to avoid one of the 50 most polluted roads in the country.
Levels of nitrogen dioxide, a pollutant from diesel vehicles, are typically almost three times the maximum legal level of 40 micrograms per cubic metre. Last week they soared to seven times the maximum, according to King’s College London research.
Urban Partners, a partnership of businesses from across King’s Cross, St Pancras and Euston, has launched London’s first “wellbeing walk” via Eversholt Street, Phoenix Road and Brill Place.
It says air-quality monitoring shows that the route exposes walkers to up to 65 per cent less pollution than if they used pavements on Euston Road.
The aim is also to attract custom to local businesses and Chalton Street market. Busi‐ nesses and residents along the route are being encouraged to suggest ways of improving the environment, such as by installing window boxes.
London has the highest recorded level of NO2 of any European capital and in some ar‐ eas as many as one in 12 deaths can be partly attributed to the effects of particle air pollu‐ tion.
More than 4,000 Londoners a year are estimated to die early due to pollution. Boris Johnson plans to introduce an Ultra Low Emission Zone by 2020 but Euston Road would not be included.
Joyce Lorigan, chairwoman of Urban Partners, said: “Commuters experience the im‐ pacts of the city’s worsening pollution levels every day. Our Wellbeing Walk is part of the solution.”